School of Business
Bob Heiser has eighteen years experience working in the engineering and information technology fields with Fortune 500 companies, such as Emerson Electronic, Dover Corporation, and Ball Corporation, as well as several high tech startup companies. He has designed and launched dozens of high tech products, many of which are still sold today. He has published in a number of journals and conference proceedings, including The Journal of Advertising, The Journal of Marketing Theory & Practice, The Journal of Nonprofit and Public Sector Marketing, and the Western Decision Sciences Institute. He's also on the Editorial Review Board for The Journal of Marketing Education and the Institute for Business & Applied Management. Bob continues to maintain close ties to the professional community and is an active member of the American Marketing Association and the Society for Marketing Advances.